Elfrow Flower was born out of persistence, hard work, and a magical support network of friends and flower lovers. We might say it has been slow to germinate, a late bloomer, a resilient weed, and is perhaps still a perennial in a pot.

Founder, Kelly Holt was catapulted into flower farming for her first season in the spring of 2021, when a small plot of land became available to her. A passion for gardening and the wisdom of plants, evolved into a flower farm and design studio. Bringing the energetics of flowers into spaces across Berkshire county, we strive to elevate daily life and special occasions with floral delights.

Elfrow is an anagram for flower. Our name honors the flexibility required to farm and co-create with nature. We are inspired by garden magic, and we know there is something deeply mysterious and comforting about witnessing the growth and life cycles of plants. Our mission is simple: placing the floral gifts of the Earth into your hands, and caring for the land that allows us all to thrive.

We strive towards floral compositions that are surprising, graceful, and a touch wild. We trust the flowers to show us the way, which is why all of our offerings are “farmer’s choice”. We look to the fields (and hedges) to lead the design, and we graciously follow along. This approach begets florals that are vibrationally present and intimately connected to our local landscape and seasonal rhythms.